A Bicycle Built for You; for $7,000, Buyers Can Put Their Own Spins On a Bike Like Lance Armstrong's

Summary

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In the early 1900s, Henry Ford once said that consumers could have any color of the Model T car, "so long as it's black."

Ford's assembly lines cranked out thousands of all-black cars simply and cheaply, but anything else was too expensive to produce.

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A Bicycle Built for You; for $7,000, Buyers Can Put Their Own Spins On a Bike Like Lance Armstrong's

Now, with advanced manufacturing technology, highly customized products are within reach of consumers for a few dollars more than standard, off-the-shelf versions.

Waterloo-based Trek Bicycle Corp., for example, has a Project One program that lets cyclists pick colors and parts for the company's most expensive road and mountain bikes. For about $7,000, anyone can get almos...

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