Briggs & Stratton Ceo Shiely Retiring at Year's End He Helped Firm Fight Overseas Competition

Summary


When John Shiely was named Briggs & Stratton Corp. president in 1994, the world's largest manufacturer of small gasoline engines was facing new competition and had lost its focus in several key areas.

Japanese engine makers had become more aggressive in the U.S. market, Shiely recalled, and the Chinese were on the horizon with new products here.

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Extract


Briggs & Stratton Ceo Shiely Retiring at Year's End He Helped Firm Fight Overseas Competition

Briggs had higher labor costs than some of its competitors, and a few large retailers controlled the marketplace.

"We faced some pretty significant challenges," Shiely said. "We were spending a lot of time figuring out how t...

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