'Buck the Trends,' Speaker Says; Johnson Executive Stresses Importance of Innovation
The Milwaukee Journal Sentinel › May 08, 2007
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Summary
Mount Pleasant - Had H.F. Johnson listened to company executives who scoffed at the idea during the Great Depression that people would spend money on a new floor cleaner, the Johnson family enterprises might have looked quite a bit different.
He believed, sent the product to 50 customers and said, "If it doesn't sell, you don't have to pay me." Glo-Coat, which polished without waxy build-up, was a huge success.See the full content of this document
Extract
'Buck the Trends,' Speaker Says; Johnson Executive Stresses Importance of Innovation
"It's important to understand economic trends, but, in my mind, it's more important to understand how to buck the...
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