Milwaukee Builds a Regional Identity; Leaders Move Closer On Plan to Attract Growth Across 7-County Area

Summary


Brookfield A comprehensive strategy for promoting business growth in the Milwaukee area through a Web site and branding campaign will be unveiled by fall, officials announced Wednesday.

Work on the new campaign for development across a seven-county region has been under way for a year, officials said, and has included visits to communities that are ahead of Milwaukee in the global marketplace.

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Milwaukee Builds a Regional Identity; Leaders Move Closer On Plan to Attract Growth Across 7-County Area

"As you might expect, we've learned some hard lessons," Michael Grebe, a leader of The Greater Milwaukee Committee, told about 400 business and government representatives.

Speaking at the annual meeting of the Waukes...

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