Fashion Statement; Choices in Kidswear Are Driven by a Select Set of Affluent Parents

The Milwaukee Journal Sentinel › June 16, 2006

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Summary

Pimpfants, Polo for babies, Pink Floyd onesies marketers are watching it all, trying to figure out what people want and what drives it.

And when it comes to kidswear, they point to an American parent who has become particular about most things, including wardrobe and what it says about them. More and more, that extends to their children, too.

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Fashion Statement; Choices in Kidswear Are Driven by a Select Set of Affluent Parents

One marketing firm has coined a term for such parent-driven kid fashion, an industry likely to hit $17.5 billion this ...

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