Brief Exposure; Jockey's First Television Ad in 10 Years Celebrates Individuality
The Milwaukee Journal Sentinel › December 21, 2007
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Summary
After a 10-year hiatus, Jockey International is back on TV with an ad that attempts to make social commentary out of underwear.
"What we're saying is that, in a world where you can be anything, the most wonderful thing you can be is yourself," said Tim Pitt, vice president of global advertising and marketing for the Kenosha- based underwear manufacturer.See the full content of this document
Extract
Brief Exposure; Jockey's First Television Ad in 10 Years Celebrates Individuality
The ad, shot in a factory in Prague, shows people of all shapes and sizes standing in their underwear on a conveyor belt, heading for a machine that will trans...
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