Inside Tv & Radio; Fabricated Hype Hurts Olympics Excitement
The Milwaukee Journal Sentinel › February 23, 2006
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Summary
No, the 2006 Winter Olympics have not been a flop for NBC.
But, yes, NBC could take steps to pull in viewers or at least not drive more away.See the full content of this document
Extract
Inside Tv & Radio; Fabricated Hype Hurts Olympics Excitement
First, those ratings numbers. Let's remember that, although they're definitely down, the decrease is in comparison to the Winter Games of four years ago and earlier. The TV universe...
See the full content of this document
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