The Finalists Governor's Small Business Technology Transfer Award Fledgling Business Working On Keeping Veggies Fresh; Award Nominee Hopes Technology Reaps Deals
The Milwaukee Journal Sentinel › June 06, 2005
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Summary
Middleton A grocer who can put more vegetables into customers' shopping carts and fewer in the Dumpster because they've spoiled is going to make more money.
That's the basic marketing message for Nutra Park Inc., a young business that has turned a discovery made by a professor at the University of Wisconsin-Madison into a commercial product. Nutra Park's MasterFresh technology is sold to growers looking to quicken the ripening process and lengthen the shelf life of fruits and vegetables.See the full content of this document
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The Finalists Governor's Small Business Technology Transfer Award Fledgling Business Working On Keeping Veggies Fresh; Award Nominee Hopes Technology Reaps Deals
The company is one of the nominees for the 2005 Governor's Technology Transfer Award, 15 years after Jiwan Palta discovered the substance lysophosphatidylethanolamine, or LPE that is the basis for the business.
"He was looking for a way to ripen cranberrie...See the full content of this document
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