Home-Grown Marketing 'Shop Local' Group Tries to Keep Dollars in Area
The Milwaukee Journal Sentinel › December 19, 2009
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Summary
By DORIS HAJEWSKI
Nadia Wasiullah-Peters didn't expect the economy to crash shortly after she bought Sprout, a small kids specialty shop in the Third Ward. She's weathering the downturn with some new ideas: adding a line of maternity clothes, and a Web site that enables her to sell to customers as far away as California.See the full content of this document
Extract
Home-Grown Marketing 'Shop Local' Group Tries to Keep Dollars in Area
"We're definitely big on the 'shop local' thing," said Wasiullah- Peters, even as she fills orders from far-flung customers.
Think of her as the new face of local business, a segment that can be hard to define as the "shop local" trend catches on across the country.Armed with a study that says spending money with local retailers can help to keep mo...See the full content of this document
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