Inside Tv & Radio; News Sponsorship Isn't a New Idea
The Milwaukee Journal Sentinel › December 13, 2005
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Summary
A Madison radio station's decision to sell the "naming rights" to its newsroom isn't a trailblazing advertising move.
WIBA-AM (1310) will start promoting its "Amcore Bank News Center" next month.See the full content of this document
Extract
Inside Tv & Radio; News Sponsorship Isn't a New Idea
But its Clear Channel sister station, WISN-AM (1130), has been using this advertising tactic for a couple of years. Its newscasts originate from "the PyraMax Bank News Center....
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