Mlb Setting the New Media Pace; Web Site Hits Increase Steadily
The Milwaukee Journal Sentinel › April 11, 2008
Linked as:
Summary
Bob Bowman swears that his staff at Major League Baseball Advanced Media is busier in the off-season than in the summer.
"We have to," says Bowman, president and CEO of Major League Baseball's interactive media arm. "We don't want to become old media in a new media world. It's far busier for us from November to March. The off-season is where we have to innovate and get fans excited about us."See the full content of this document
Extract
Mlb Setting the New Media Pace; Web Site Hits Increase Steadily
Evidently, that attention to innovation is paying off at MLB.com.
There's plenty of evidence.- Site traffic has grown every year since 2000, according to Bowman. MLB.com and the 30 club sites registered ...See the full content of this document
Sponsored links
