Motorsports Sponsorship Deal Adds New Wrinkle to Mile Flap
The Milwaukee Journal Sentinel › October 24, 2008
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Summary
This is awkward at best.
In June, the Milwaukee Mile signed a three-year title sponsorship deal with Camping World for its NASCAR weekend. Come July, it introduced Camping World's CEO, Marcus Lemonis, as its chairman.See the full content of this document
Extract
Motorsports Sponsorship Deal Adds New Wrinkle to Mile Flap
But come August, Lemonis departed quietly. On Wednesday, during an interview with the Journal Sentinel, he shredded track management and the direction of its investors and vowed, "our brand will not be back at the Milwaukee Mile."
Come Thursday afternoon, the day Lemonis' comments were printed, Camping World was i...See the full content of this document
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