Obituary; Trek Founder Burke Was a Quiet Force for Change in City

Summary


Even Richard Burke had a hard time believing just how big his company became.

Burke was the founder of the Trek Bicycle Corp., based in Waterloo. Trek is now the largest bicycle company in the U.S., and one of the largest internationally, with sales of $700 million in 75 countries. Trek has about 1,600 employees worldwide, including about a thousand at plants in Waterloo and Whitewater.

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Extract


Obituary; Trek Founder Burke Was a Quiet Force for Change in City

Burke refused to take credit for one of the best decisions in the history of his company. In 1998, Trek sponsored a U.S. professional cycling team that competed in the Tour de France. In 1999, Lance Armstron...

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