And They're Off . . .; Retailers Optimistic As New Door-Busters Lure Crowds

Summary


And they're off . . .

Retailers optimistic as new door-busters lure crowds

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Extract


And They're Off . . .; Retailers Optimistic As New Door-Busters Lure Crowds

If you pay them, they will come.

At $10 a head, that maxim worked wonders for Sears and Boston Store on Friday.

Shoppers packed both stores early in the morning to snap up bargains on comforters and jewelry, toys and tools, and get 10 bucks off, too.

The mall stores used the coupons on Black Friday to fight discounters such as Wal-Mart that for years have d...

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