Savings Put On Holiday Wish Lists; Shoppers Looking for Deals, Survey Finds

Summary

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Discounts and sales are what shoppers are looking for this holiday season, according to a new survey released today by the National Retail Federation.

Price will be the primary motivating factor in deciding where to shop, particularly in the Midwest, said shoppers who responded to the survey, conducted by BIGresearch for the federation, the world's largest retail trade group. That is perhaps not surprising, as consumers have shown caution in spending all year, against a backdrop of a slow housing market and tighter credit.

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Savings Put On Holiday Wish Lists; Shoppers Looking for Deals, Survey Finds

Nearly 40% of consumers in the Midwest listed sales or price discounts as the most important factor in choosing a sto...

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