Sbc Pitches Durable Service; Ads Tell How Phones Stay On When the Power Goes Out
The Milwaukee Journal Sentinel › October 24, 2005
Linked as:
Summary
SBC is making a low-tech pitch to consumers in its latest ad campaign: an old-fashioned wire line phone that uses traditional phone lines is the only kind that will work during a power failure.
Faced with competition from Time Warner Cable's digital phone service and other companies selling voice over Internet protocol service, SBC is using reliability to promote its service.See the full content of this document
Extract
Sbc Pitches Durable Service; Ads Tell How Phones Stay On When the Power Goes Out
"The recent hurricanes made this clear," said Sarah Silva, SBC spokeswoman. "If your power is out for any period of time, a wire line phone is the only thing that will work."
By wire line phone, SBC...See the full content of this document
Sponsored links
