Scroll, Stop, Click, Shop; Web Sites Capture Shoppers with Good Deals, Lots of Details
The Milwaukee Journal Sentinel › November 21, 2006
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Summary
Sara wants to know if the ivory-colored bag on clearance at J. Crew is too summery to wear now.
A guy in Arizona who wants to stand in line at Best Buy on the day after Thanksgiving to get a $379 laptop has a question about Black Friday line etiquette.See the full content of this document
Extract
Scroll, Stop, Click, Shop; Web Sites Capture Shoppers with Good Deals, Lots of Details
Total strangers have the answers in the online world of retail talk, where thousands, maybe millions, of people head to the Internet to plan their shopping expeditions and talk about them afterward.
"In the last three years, there has been an explosion," said Naveen Donthu, a professor of marketing at Georgia State Univer...See the full content of this document
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