Summary
In the last few years, National Basketball Association television ratings across the board have been setting record lows, but this regular season and now more so in the playoffs, the ratings have bounced back up.
The ratings numbers for NBA games are relatively small, and the bounce does not mean NBA viewing has returned to its apex.See the full content of this document
Extract
Sportswaves; Nba Ratings Rebound
But it does buck a trend where many sports television properties have seen steady audience erosion in recent years. It does indicate some measure, however small, of renewed interest in viewers of the NBA product on te...
See the full content of this document
Sponsored links
