Summary
If you go inside the ratings numbers for the last round of the Masters golf tournament, which was won Sunday by Angel Cabrera in a two-hole playoff, certain truths emerge.
Nationally, the rating for the final round of the Masters was hurt because it fell on Easter Sunday. Fewer people watch television on Easter compared to another Sunday at the same time of the year.See the full content of this document
Extract
Sportswaves Rating Swing Unorthodox
According to Nielsen Media Research, the total audience watching TV was down 15% on Sunday because it was Easter. So ratings for the fourth round were down 3% from last year, 8.3 compared with 8.6. Th...
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