Symphony Boosts Subscriber Rolls; Progress Is Seen On Financial- Recovery Plan
The Milwaukee Journal Sentinel › November 30, 2006
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Summary
The Milwaukee Symphony reported some good news at its annual meeting Wednesday, reversing a seven-year decline in its total number of subscribers.
In 2005-'06, that number was 9,800; for this season, it stands at 10,500. The renewal rate jumped from 75% to 84%, and the number of new subscribers rose 39%.See the full content of this document
Extract
Symphony Boosts Subscriber Rolls; Progress Is Seen On Financial- Recovery Plan
Mark Hanson, the orchestra's president and executive director, attributed the increases to marketing strategies designed to make the MSO a hotter ticket and...
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